In the fast-moving, ever-changing world of Creative & Media, the only reason to be in the game is that there is more than just having great ideas. There are far too many wonderful ideas generated by talented students to make movies, create ad campaigns, produce documentaries, and create story lines for brands that fail at the start because they don't know how to present their ideas.
The most common failures of projects is due to poor presentation structure. Poorly structured presentations lead to confusion, disinterest, and loss of opportunity. Today it is becoming common practice to use the same skills to present your projects to clients, producers, investors and agencies.
Presenting your project to your audience effectively as a pitch deck is a skill that is now an essential tool for survival in the media. With people's attention span shrinking, short attention spans and increased competition means that a professional has less than 10 seconds to win over an audience. Without pitch-deck delivery knowledge, a great idea could easily be rejected regardless of its quality.
What is a pitch deck?
The name "Pitch Deck" began in Silicon Valley where it was created and used by entrepreneurs to persuade potential investors to fund their businesses via a presentation called a Pitch Deck. At the same time, Hollywood developed a hybrid version of either a Series Bible or a Startup to create a Movie Pitch Deck that has become a fundamental tool for filmmakers and screenwriters, and to illustrate their film project. A film pitch deck serves to clearly communicate the filmmaker's vision for their film project and highlights the project’s potential. A film pitch deck should be visually compelling, concise, and clearly represent the film project and the filmmaker's unique selling proposition. Each movie pitch deck will consist of several key elements, including: visual style, character breakdown as they relate to the film world, and a clearly defined film story. The pitch deck will also typically contain another slide outlining the Film's financial expectations and the core audience for the film.
How a Good Pitch Deck Solves the Problem?
A high-quality pitch deck is an effective means of capturing your audience's attention and presenting your ideas in an organized way. A good pitch deck not only supports your ideas, it also demonstrates your confidence and strategy to the audience of media students. Here is a breakdown of what goes into creating a pitch deck:
A Clear Narrative: The best pitch decks properly structure your thoughts (story/goal/audience/budget/timeline) into an intuitive flow for you to present your ideas.
Visual Impact: Using strong visuals, an easy-to-understand layout and strategic design will make your presentation memorable and professional.
Industry Alignment: Good pitch decks mirror investor, producer, or brand team expectations. It should have the following:
- Executive Summary
- Unique Selling Propositions
- Differentiators Market
- Fit Execution Plan
Confidence Booster: When you present your project(s) with a clear structured deck, you appear more prepared, strategic, and ready for the industry compared to presenting without a structured deck.
Myth Buster: "Creativity Alone is Enough" Many students believe their ideas will be enough to get them a building, a salary, a mentor etc. The truth is it is how you execute and present your project that will ultimately receive approval. Creative ideas will not replace or diminish the value of a well-executed pitch deck.
What Makes Tijus Academy Media School Different?
Tijus Academy Media School has a long history of providing students with the tools and training to take their raw ideas and convert them into project pitches that are considered "industry standard."
Specifics of what students learn include:
- Hands On Assistance in Creating Professional Pitch Decks
- How to Structure Ideas in a Manner That's Used by Industry Professionals
- Practice Providing Real-Time Feedback and Input
- The Opportunity to Present to Mentors Who Have Significant Industry Experience
Tijus Academy Media School students have been able to present their pitch decks for internships, short film competition entries, campaign ideas, or brand partnerships, with the self-assurance that they are securing opportunities with their pitch deck to learn distinctive and valuable skills and make them more marketable and desirable to a hiring company.
Creating Pitch Decks that Win? Want to create pitch decks that separate you from the crowd?
Attend Tijus Academy Media School!
Learn how to take your ideas and present them in a manner that stands out from the competition.
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